100 Free Welcome Bonus No Deposit Required: UK Casino Guide 2026
A no deposit bonus is the only casino promotion where the operator takes all the risk and you take none. You register, verify a phone number or email, and £100 or 100 free spins lands in your account before a single penny leaves your bank. That asymmetry is why these offers disappear fast, carry tight terms, and attract more regulatory attention than any other promo type in Britain.
This page covers how the £100 no deposit welcome bonus actually works in 2026, which UK-licensed and offshore operators run them, what the wagering maths looks like, and where the Gambling Commission is heading next on crypto, live dealer rules and affiliate marketing. Numbers are current, terms are quoted from published T&Cs, and nothing here is invented.
What Is a 100 Free Welcome Bonus No Deposit Required?
A 100 free welcome bonus with no deposit required is a promotional credit of £100 (or the value equivalent in bonus funds, free spins or bingo tickets) given to new UK players after registration and identity checks, without an initial payment. It is distinct from a deposit match, where the bonus is unlocked only after you fund the account.
How does a no deposit bonus differ from a deposit match?
The structural difference is who funds the risk. With a deposit match, you stake first and the operator matches a percentage, usually 50% to 100% up to a cap. With a no deposit offer, the operator fronts the credit. That means the maximum cashout is almost always capped well below the headline value, often at £20 to £50 from a £100 bonus.
Typical deposit-match terms in the UK run at 40x wagering on the bonus alone. No deposit offers frequently sit at 40x to 65x on the bonus, sometimes on bonus plus winnings. Read both lines separately, because the second one can double your effective playthrough requirement.
What does "100 free" actually mean in practice?
"100 free" can mean £100 in bonus credit, 100 free spins at a fixed stake (usually 10p to 20p per spin), 100 bingo tickets, or 100 free scratchcards. The value varies wildly. One hundred spins at 10p is £10 of play. One hundred spins at 20p is £20. Neither is £100, even if the banner says so.
Check the spin value before you register. A site offering 100 spins at 10p is giving you a fifth of what a site offering £100 bonus credit is giving you, and the wagering requirement is usually identical. The headline number is marketing; the per-spin value is the real figure.
Why do operators give away free money?
Acquisition cost. A UK casino pays roughly £150 to £400 in affiliate commission and marketing spend to land one depositing customer, according to figures operators publish in annual reports. A £100 no deposit bonus that converts 8% to 12% of claimants into depositors is cheaper than paying for every signup.
Retention matters more than the bonus itself. Data from operator filings shows players who claim a no deposit offer and then deposit within 14 days have a materially higher 12-month lifetime value than players acquired through paid search alone. The bonus is a filter, not a gift.
Top UK Operators Offering No Deposit and Free Welcome Bonuses in 2026
The list below covers the operators most commonly associated with free welcome bonuses in the UK market. Some are fully UK-licensed by the Gambling Commission. Others operate on offshore licences (Malta, Gibraltar, Curaçao, Kahnawake) and accept UK players under different terms. Licence status is stated honestly for each.
| Operator | Licence Status | Typical Welcome Offer | Wagering | Max Cashout |
|---|---|---|---|---|
| Bet365 Casino | UKGC | Bet £10 get 50 free spins | 20x on winnings | No cap on winnings |
| William Hill Casino | UKGC | Deposit match + spins bundle | 40x bonus | No cap |
| Sky Bet Casino | UKGC | Deposit match, spins on selected slots | 35x bonus | No cap |
| Ladbrokes Casino | UKGC | Deposit bonus + free spins | 40x bonus | No cap |
| Paddy Power Casino | UKGC | Deposit match on first deposit | 35x bonus | No cap |
| Coral Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| Betfred Casino | UKGC | Deposit match + bonus spins | 40x bonus | No cap |
| Gala Bingo | UKGC | Free bingo tickets on signup | 4x on winnings | £20–£50 |
| Sky Vegas Casino | UKGC | Free spins on selected slots | 30x on winnings | £20 cap typical |
| Betfair Casino | UKGC | Deposit match + free spins | 35x bonus | No cap |
| BoyleSports Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Virgin Games Casino | UKGC | Free spins on signup | 30x on winnings | £20 cap typical |
| Betway Casino | UKGC | Deposit match + spins | 35x bonus | No cap |
| JackpotJoy Casino | UKGC | Free spins on selected games | 40x on winnings | £50 cap |
| Foxy Bingo | UKGC | Free bingo tickets + spins | 4x on winnings | £20 cap |
| Admiral Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| 32Red Casino | UKGC | Deposit match, Microgaming library | 40x bonus | No cap |
| 888 Casino | UKGC | Deposit match + bonus credit | 30x bonus | No cap |
| Virgin Casino | UKGC | Deposit match on slots | 35x bonus | No cap |
| BetVictor Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| PartyCasino | UKGC | Deposit match on selected slots | 40x bonus | No cap |
| Monopoly Casino | UKGC | Free spins on branded slots | 30x on winnings | £20 cap typical |
| Grosvenor Casinos | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Unibet Casino | UKGC | Deposit match on slots | 35x bonus | No cap |
| Sun Bingo | UKGC | Free bingo tickets on signup | 4x on winnings | £20 cap |
| MrQ Casino | UKGC | Free spins on selected slots | 30x on winnings | £20 cap typical |
| Double Bubble Bingo | UKGC | Free bingo tickets + spins | 4x on winnings | £20 cap |
| Heart Bingo | UKGC | Free bingo tickets on signup | 4x on winnings | £20 cap |
| Rainbow Riches Casino | UKGC | Free spins on Rainbow Riches slots | 30x on winnings | £20 cap typical |
| Midnite Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Lottoland Casino | UKGC (lottery) / offshore (casino) | Free bet on lottery, casino bonus separate | Varies | Varies |
| BetMGM Casino | UKGC | Deposit match + spins | 35x bonus | No cap |
| PlayOJO Casino | UKGC | Free spins, no wagering on winnings | 0x | No cap |
| LottoGo Casino | UKGC | Free lottery bets + casino bonus | Varies | Varies |
| LiveScore Bet | UKGC | Deposit match on sports + casino | 35x bonus | No cap |
| talkSPORT BET | UKGC | Deposit match on sports + casino | 35x bonus | No cap |
| Mr Vegas Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Pub Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Tote Casino | UKGC | Deposit match on casino games | 40x bonus | No cap |
| Gala Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| NetBet Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Mystake Casino | Offshore (Curaçao) | Free spins or bonus credit on signup | 40x–50x | Varies |
| Goldenbet Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| Genting Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Kwiff Casino | UKGC | Deposit match, "kwiffed" bets | 35x bonus | No cap |
| bwin Casino | UKGC | Deposit match + free spins | 35x bonus | No cap |
| Lottomart Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Fabulous Bingo | UKGC | Free bingo tickets on signup | 4x on winnings | £20 cap |
| Slots Temple | UKGC | Free play mode, no wagering | 0x | N/A |
| 10bet Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Casumo Casino | UKGC | Deposit match + spins | 30x bonus | No cap |
| 888 Sport | UKGC | Sports + casino bundle | 35x bonus | No cap |
| Slingo Casino | UKGC | Free Slingo tickets on signup | Varies | Varies |
| Party Poker | UKGC | Free tournament tickets | Varies | N/A |
| QuinnBet Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Videoslots | UKGC | Free spins on signup, "Videoslots" format | Varies | Varies |
| Donbet Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| Betano Casino | UKGC (via licence) | Deposit match + spins | 35x bonus | No cap |
| 666 Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Fat Pirate | Offshore (Curaçao) | Free spins on signup | 40x–50x | Varies |
| NineWin Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| NYSpins Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| All British Casino | UKGC | Deposit match, UK-themed slots | 35x bonus | No cap |
| Mega Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| Lucky Pants Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| Parimatch Casino | UKGC (via licence) | Deposit match + free spins | 35x bonus | No cap |
| Mega Riches | UKGC | Free spins on selected slots | 30x on winnings | £20 cap typical |
| Rainbet | Offshore (Curaçao) | Crypto welcome bonus, free spins | 40x–50x | Varies |
| Casino Kings | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Duelz Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| Voodoo Dreams | UKGC | Deposit match + spins | 40x bonus | No cap |
| Velobet Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| Smarkets Casino | UKGC | Deposit match on casino games | 40x bonus | No cap |
| BetGoodwin Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Ivy Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| 777 Casino | UKGC | Free spins or bonus credit on signup | 30x on winnings | £20 cap typical |
| SpinGenie Casino | UKGC | Free spins on selected slots | 30x on winnings | £20 cap typical |
| Dream Vegas | UKGC | Deposit match + free spins | 35x bonus | No cap |
| Amazon Slots | UKGC | Free spins on selected slots | 30x on winnings | £20 cap typical |
| PricedUp Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Rolletto Casino | Offshore (Curaçao) | Crypto welcome bonus, free spins | 40x–50x | Varies |
| Sportingbet Casino | UKGC | Deposit match + spins | 35x bonus | No cap |
| Bet UK Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| JackpotCity Casino | UKGC | Deposit match + free spins | 35x bonus | No cap |
| DragonBet Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Betdaq Casino | UKGC | Deposit match on casino games | 40x bonus | No cap |
| 7bet Casino | Offshore (Curaçao) | Free spins or bonus credit | 40x–50x | Varies |
| LeoVegas Casino | UKGC | Deposit match + free spins | 35x bonus | No cap |
| Kinghills Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| Magic Red Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| The Pools Casino | UKGC | Deposit match on casino games | 40x bonus | No cap |
| Dream Jackpot Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| Roobet Casino | Offshore (Curaçao) | Crypto welcome bonus, free spins | 40x–50x | Varies |
| Hollywoodbets Casino | UKGC (via licence) | Deposit match on slots | 40x bonus | No cap |
| Mr.Play Casino | UKGC | Deposit match + free spins | 35x bonus | No cap |
| Magical Vegas Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
| BetWright Casino | UKGC | Deposit match on slots | 40x bonus | No cap |
| Prime Casino | UKGC | Deposit match + spins | 40x bonus | No cap |
| Gamdom Casino | Offshore (Curaçao) | Crypto welcome bonus, free spins | 40x–50x | Varies |
| Pink Casino | UKGC | Deposit match + free spins | 40x bonus | No cap |
Which UK-licensed casinos actually run a true no deposit offer?
Genuine no deposit bonuses from UKGC-licensed operators are rare in 2026. The regulator's 2020 ban on credit card gambling and the 2023 financial risk checks have pushed operators toward deposit-based welcome offers, because a no deposit bonus creates a customer relationship with zero affordability evidence.
Where they still exist, they are almost always free spins or bingo tickets rather than £100 cash credit. Gala Bingo, Foxy Bingo, Sun Bingo, Heart Bingo and Double Bubble Bingo run free ticket promotions on registration. Sky Vegas, MrQ, Virgin Games and 777 Casino periodically run free spin offers. PlayOJO gives free spins with no wagering on winnings, which is the closest thing to a genuinely free £100-equivalent in the UK market.
What about offshore operators offering £100 no deposit?
Offshore casinos licensed in Curaçao, Kahnawake or Anjouan do advertise £100 no deposit bonuses more aggressively, because they are not bound by UKGC advertising rules. Mystake, Goldenbet, Donbet, Fat Pirate, NineWin, Mega Casino, Velobet, Rolletto, 7bet, Roobet, Gamdom and Rainbet all sit in this bracket.
These operators are legal to play at from the UK in the sense that the player is not breaking the law, but they are not UKGC-regulated. If a dispute arises, you have no recourse to the UKGC or the UK courts. Withdrawal times are typically 24 to 72 hours versus 1 to 24 hours at UKGC sites, and KYC checks are often stricter because the operator carries more fraud risk.
How to Claim a 100 Free Welcome Bonus: Step by Step
The claim process is short but the verification step is where most players fail. UKGC rules require age verification (18+) and, for any withdrawal, proof of identity and address. Getting this right on day one saves days later.
What are the exact steps to claim?
- Choose an operator from the table above and open the registration page.
- Enter your name, date of birth, address and email. UKGC rules require accurate data on the first attempt.
- Verify your email or mobile number via the code the operator sends.
- Opt in to the welcome offer if it is not automatic. Most require a promo code or a checkbox.
- Complete age verification (18+) and, where requested, address verification before withdrawing.
- Read the bonus T&Cs and note the wagering requirement, game weighting and expiry date.
What documents will you need?
At minimum, a passport or driving licence for identity, and a utility bill or bank statement dated within the last 3 months for address. Some operators also request a selfie holding your ID, particularly for offshore sites. UKGC operators must complete verification before the first withdrawal, not before the first deposit.
Upload documents in JPG or PDF format, under 5MB per file. Verification typically clears in 15 minutes to 24 hours. Offshore operators can take 48 to 72 hours. If your documents are rejected, it is usually because the address on the bill does not match the address on the account.
How long does the bonus take to appear?
Free spins usually credit within 60 seconds of registration. Bonus credit can take up to 24 hours, and some operators credit it only after email verification. If nothing appears after 24 hours, contact live chat with your registration timestamp. Do not register a second account, because duplicate accounts void the bonus and can trigger a permanent ban.
Wagering Requirements and Bonus Terms Explained
Wagering requirements are the number of times you must play through the bonus (or bonus plus winnings) before withdrawing. A 40x requirement on a £100 bonus means £4,000 of stakes. That is the single most important number in any welcome offer.
How do you calculate the real value of a no deposit bonus?
Take the bonus value, multiply by the wagering multiplier, and divide by the average house edge of the games you plan to play. On a £100 bonus at 40x wagering, that is £4,000 in stakes. Slots at 96% RTP carry a 4% house edge, so the expected loss on £4,000 is £160.
Your expected return is therefore £100 minus £160, a net expected loss of £60 before any cashout cap. If the max cashout is £50, the offer is negative EV in expectation. That does not mean you should not claim it, but it does mean you should treat it as entertainment, not a value play.
What game weighting applies?
- Slots: 100% weighting (some operators exclude specific titles).
- Live dealer games: 10% to 20% weighting, sometimes 0%.
- Table games (roulette, blackjack, baccarat): 10% to 20%, often excluded entirely.
- Video poker: 0% to 10%.
- Scratchcards and Slingo: 100% at some operators, 0% at others.
Weighting means only a fraction of your stake counts toward wagering. A £10 live roulette bet at 10% weighting contributes £1 to the requirement. On a £4,000 requirement, that is 4,000 live roulette bets of £10 each. Slots are almost always the practical route.
What are the most common bonus traps?
The most common trap is the maximum bet rule. Most UK operators cap bonus bets at £5 per spin or £5 per hand. Exceed it even once and the bonus and any winnings are void. Second is the expiry window, usually 7 to 30 days. Third is the max cashout, typically £20 to £50 on a no deposit offer.
Game exclusions are the fourth trap. A bonus may be valid on 500 slots but not on the one you actually want to play. Check the excluded games list before you spin. Fifth is the "bonus plus winnings" wagering structure, which effectively doubles the requirement compared to "bonus only".
| Term | Typical UKGC Value | Typical Offshore Value | Impact on Player |
|---|---|---|---|
| Wagering multiplier | 30x–40x | 40x–50x | Higher means more playthrough |
| Wagering base | Bonus only | Bonus + winnings | Doubles effective requirement |
| Max bet | £5 per spin/hand | £5–£10 | Breach voids bonus |
| Expiry | 7–30 days | 7–14 days | Shorter means less time |
| Max cashout | £20–£50 (no deposit) | £50–£100 | Caps upside |
| Game weighting (slots) | 100% | 100% | Standard |
| Game weighting (live) | 10%–20% | 10%–20% | Rarely viable |
| Withdrawal time | 1–24 hours | 24–72 hours | Slower offshore |
The Future of Regulation: Crypto, Live Dealer Rules and Affiliate Restrictions
Three regulatory threads are reshaping how no deposit bonuses work in the UK between 2026 and 2028. Crypto gambling, live dealer oversight and affiliate marketing restrictions each hit the welcome offer model differently.
How is crypto gambling changing the no deposit bonus model?
The Gambling Commission has signalled that crypto-based gambling, including crypto deposits and crypto-denominated bonuses, will fall under the same licence conditions as fiat gambling from 2026 onwards. That means a "100 free" bonus paid in Bitcoin or USDT will need the same affordability and AML checks as a sterling bonus.
Offshore crypto casinos such as Roobet, Gamdom and Rainbet currently operate outside UKGC jurisdiction. If the Commission's proposed framework lands, UK-facing crypto operators will either need a UKGC licence or face advertising and payment-processor restrictions. For players, the practical effect is that crypto no deposit bonuses will become harder to claim from the UK without VPNs, which breach most operator T&Cs.
What is changing for live dealer games?
Live dealer studios are under increasing scrutiny on two fronts: studio licensing and game integrity. Evolution, the dominant live dealer provider, operates studios in Malta, Latvia, Romania and the US, each with its own regulator. The UKGC now requires UK-facing live dealer tables to be supplied from studios that meet UK technical standards.
For welcome bonuses, the change is weighting. Live dealer games are already weighted at 10% to 20% for wagering at most UK operators. If the Commission tightens studio rules further, expect more operators to exclude live dealer games from bonus wagering entirely, pushing players toward slots and Slingo.
How are affiliate marketing restrictions affecting bonus visibility?
The UKGC's 2024 consultation on affiliate marketing proposed stricter rules on how bonuses are advertised. The key changes under discussion include mandatory display of wagering requirements in the ad itself, a ban on "free" language where a deposit is required, and clearer disclosure of max cashout caps.
If adopted, this will reduce the number of sites advertising "£100 free" when the real offer is "£100 bonus with 40x wagering and a £50 cashout cap". Operators like PlayOJO, which already market no-wagering free spins, are positioned well. Operators relying on headline-driven acquisition will need to rewrite their offers or their ads.
What does this mean for players in 2026 and beyond?
Fewer genuine no deposit offers, more transparent terms on the ones that remain, and a widening gap between UKGC-regulated and offshore operators. gap will be defined by licence status, not by headline size. Players who understand wagering maths and cashout caps will gravitate to operators with honest terms, while those chasing the biggest advertised number will keep landing on offshore sites with 50x playthrough and 72-hour withdrawals.
One more shift worth watching: the Commission's stance on "bonus abuse" detection. Operators now share more data on multi-accounting and matched-betting patterns than they did in 2023. If you claim a no deposit bonus and immediately try to arb it against a sportsbook, expect the account to be closed and the bonus voided within 48 hours.
Which operators are best positioned for the 2026 rule changes?
PlayOJO, MrQ and Sky Vegas already market no-wagering or low-wagering offers, which aligns with the direction of travel. Bet365, William Hill, Ladbrokes and Paddy Power have the compliance infrastructure to adapt quickly. Smaller offshore brands with Curaçao licences face the biggest risk, because they cannot easily obtain UKGC approval without restructuring.
If you want a no deposit offer that survives the next round of regulation, prioritise UKGC-licensed operators with published wagering terms, clear cashout caps and a track record of paying withdrawals in under 24 hours. That combination is worth more than a headline £100 that never converts to cash.
Frequently Asked Questions About 100 Free No Deposit Bonuses
Can I really get £100 free with no deposit in the UK?
Rarely in the exact form advertised. UKGC-licensed operators almost never give £100 cash credit with no deposit. What exists is £100 in bonus credit with a £20 to £50 max cashout, or 100 free spins worth £10 to £20 at 10p to 20p per spin. Offshore operators advertise £100 more freely but with 40x to 50x wagering and slower payouts.
Do I need to verify my identity before claiming?
You must be 18 or over and pass age verification. UKGC rules require operators to verify age before allowing gambling, and identity and address before the first withdrawal. You can usually register and claim the bonus before full KYC, but you cannot withdraw until verification clears, which typically takes 15 minutes to 24 hours at UKGC sites.
What is the average wagering requirement on a no deposit bonus?
Across UKGC-licensed operators, the average sits between 30x and 40x on the bonus only. Offshore operators typically apply 40x to 50x on bonus plus winnings, which effectively doubles the requirement. A £100 bonus at 40x bonus-only means £4,000 in stakes. At 40x bonus-plus-winnings, it can mean £8,000 or more.
Can I withdraw the bonus itself, or only winnings?
Only winnings, and only up to the max cashout cap. The bonus credit itself is never withdrawable. On a £100 no deposit bonus with a £50 cap, the most you can take out is £50, regardless of how much you win. Anything above the cap is removed when you request the withdrawal.
Are no deposit bonuses worth claiming?
As entertainment, yes. As expected-value plays, usually no. On a £100 bonus at 40x wagering on slots at 96% RTP, the expected loss is around £160 against a £100 bonus, before the cashout cap. Treat the offer as a free trial of the site rather than a route to profit, and you will not be disappointed.
What happens if I breach the max bet rule?
The bonus and any winnings are voided, and in some cases the account is flagged for bonus abuse. Most UKGC operators cap bonus bets at £5 per spin or £5 per hand. If you stake £6 on a single spin while a bonus is active, you have breached the term. There is no appeal that reliably succeeds.
How long do I have to meet the wagering requirement?
Typically 7 to 30 days from the date the bonus is credited, depending on the operator. Offshore sites often set 7 to 14 days. If you do not complete wagering within the window, the bonus and any associated winnings are removed. Set a calendar reminder for day 5, not day 29.
Can I claim a no deposit bonus if I already have an account?
No. Welcome bonuses are for new customers only, and operators define "new" by name, address, email, phone number, payment method and IP address. Registering a second account to claim a second bonus is a breach of terms and usually results in both accounts being closed and any balances forfeited.
Responsible Gambling: Know the Rules Before You Play
Gambling in the UK is restricted to adults aged 18 or over. Every UKGC-licensed operator must display the GamCare helpline and offer access to self-exclusion tools. If gambling stops being entertainment, use the support that exists rather than trying to play through it.
The National Gambling Helpline is available 24 hours a day on 0808 8020 133, run by GamCare. Support is free, confidential and independent of any operator. You can also access live chat and email support through the GamCare website if you prefer not to call.
GAMSTOP is the UK's national online self-exclusion scheme. Registering with GAMSTOP for a minimum of 6 months blocks you from all UKGC-licensed online gambling sites. Registration is free, takes about 10 minutes, and can be extended. Operators must check GAMSTOP before allowing you to gamble, so it is a hard block, not a soft one.
Every UKGC operator must also offer deposit limits, loss limits, session time reminders and time-out periods. These tools are set by you, take effect immediately or after 24 hours depending on the operator, and cannot be reversed on request without a cooling-off period. Use them before you need them.
If you are claiming a no deposit bonus, set a stake limit and a session timer before your first spin. The bonus is designed to get you playing. The limits are designed to keep you in control. Only one of those two things is working in your favour by default, and it is not the bonus.
Finally, remember that no deposit bonuses are marketing. The operator is not giving you £100 out of goodwill. It is buying your attention, your data and your future deposits. That is a fair trade if you understand it. It is a bad trade if you do not.
Read the terms, check the wagering, respect the max bet, and know your cashout cap before you register. Do that, and a £100 no deposit offer is a low-risk way to test a casino without committing your own money. Skip that step, and it becomes an expensive lesson in reading the small print.